Most leading companies in the global IT asset management (ITAM) software market have a strong presence in North America, making the region immensely competitive, with the likes of Hewlett Packard Enterprise Development, ServiceNow Inc., Cherwell Software Inc., and Aspera Technologies, Inc. setting up base in the U.S. Collaborations and partnerships with other prominent companies has been a go-to strategy for players in the global ITAM software market, states Transparency Market Research. IT Asset Management (ITAM) Software Market: Snapshot The proliferation of smart device usage and the growing trend of bring-your-own-device (BYOD) in several leading telecom and IT companies have greatly influenced the IT asset management (ITAM) software market. ITAM software was initially preferred by large enterprises for the maintenance and reduction of risks associated with IT compliance and licensing management. Over time, these solutions have gained recognition among SMEs ac...