Global Neuromarketing Solutions Market: Functional Magnetic Resonance Imaging to Remain Most Preferred Technology
Led by a few well-established market players, such as Tobii AB, iMotions, SensoMotoric Instruments GmbH, and LC Technologies, the global market for Neuromarketing solutions is highly consolidated and competitive in nature, finds a new research report by Transparency Market Research (TMR). These four players accounted for a whopping share of 83% in this market in 2016. Functional Magnetic Resonance Imaging to Remain Most Preferred Technology Based on the technology, the global market for neuromarketing solutions is classified into functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), eye tracking, electroencephalography (EEG), and positron emission tomography (PET). The fMRI segment led this market with a share of 47.6% in 2016 and was closely followed by the EEG segment. Although the mobility and the cost of fMRI devices is a concern for the end users but the demand for this technology would not be affected in the coming years, ensuring the continued do...