Asia Pacific Wireless Microphone Market to Gain Momentum, Rise in Media and Entertainment Industry to Boost Demand
Wireless microphones avoid cabling problems
such as trip hazards in the performance space. In addition, overhead costs for
cabling is wiped out. Moreover, wireless microphones offer high mobility and
comfort when compared to wired microphones. Thus, consumer preference for these
products is increasing in the APAC region. Wireless microphones are available
in various sizes and shapes and can fit on the ear or waist, keeping the user’s
hands free. Wireless microphones use Wi-Fi networks, Bluetooth, and radio
frequencies for connectivity and communication. Wi-Fi technology is widely used
for connectivity between transmitters and receivers owing to their high voice
clarity and high pass-through capability. The increasing number of sporting
events and entertainment events such as music concerts and award ceremonies in
the Asia Pacific region have resulted in high demand for wireless microphones.
The APAC wireless microphone market is
segmented on the basis of application, technology, price, and geography.
Wireless microphones communicate through radio frequencies (RF), Wi-Fi, and
other technologies, such as Bluetooth, providing mobility to the end-user. The
RF and Wi-Fi segments are further divided on the basis of frequency range, and
the revenue and volume distribution for APAC is provided on the basis of these
segments. In recent years, there has been a surge in demand for Wi-Fi-based
wireless microphones; however, the market is currently led by wireless
microphones using RF technology.
Wi-Fi-based Wireless Microphones to Gain
Momentum in Near Future
Radio frequency (RF) and Wi-Fi are the main
technologies employed in wireless microphones. In 2014, the demand for RF-based
wireless microphones was much higher than Wi-Fi-based ones. The segment
accounted for almost 80% of the overall demand for wireless microphones across
the world, generated US$220.3 mn in revenue that year.
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Although analysts project this segment to
remain dominant throughout the forecast period, the growth prospects, however,
looks in favor of Wi-Fi-based wireless microphones, which will report the
fastest CAGR of 19.50% between 2015 and 2023. The shifting focus of leading
manufacturers towards Wi-Fi-based wireless microphones in order to meet the
surging demand is anticipated to provide the required momentum to this segment
in the near future.
Shifting Interest of Consumers toward
Advanced Media Gadgets Impels Demand for Wireless Microphones
Regionally, the market for wireless
microphones in Asia Pacific stretches across China, ASEAN, Oceania, and the
Rest of Asia Pacific. Among these, the highest demand for these microphones in
2014 was from the Rest of Asia Pacific, which held a share of nearly 33% in the
overall market.
The shifting interest of people towards
advanced media and communication gadgets, thanks to the improving economic
condition in various Asian nations such as India, Japan, Taiwan, and Hong Kong,
is the key factor behind the mounting demand for these microphones in the Rest
of Asia Pacific. Additionally, the infrastructural development in Japan and the
increasing digitization in India are expected to their adoption in this region
over the in next few years.
Apart from this, China is also witnessing a
significant rise in the demand for wireless microphones due to the increasing
number of media and sports events. During the forecast period, the country is
likely to emerge as the second fastest consumer of these devices, with
consumption growing at a CAGR of 9.90%. The rising utilization of these
communication devices in the corporate and the hospitality sectors is also
projected to add significantly to the growth of this market in China.
The report also segments the wireless microphone market on the basis of
application into corporate usage, education, hospitality, house of worship,
events, and large venues. The market segmentation on the basis of technology
has been done into Wi-Fi by frequency, RF by frequency, and RF by channel.
Furthermore, the report analyzes the factors that drive and restrain the growth
of the wireless microphone market. The report also discusses the prevailing
market trends, prospective growth opportunities, and major strategies
increasing the demand of wireless microphone systems. It also provides the
market estimates and forecasts for all the segments in terms of revenue and
volume. Also provided is the market positioning of key players, distribution
channel analysis, and top brands in the Asia Pacific wireless microphone
market.
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