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Global Pet Wearable Market, by Technology Type, Application and Geography - Opportunity & Forecast 2024

The global pet wearables market is estimated to be valued at US$1.0 Billion by the end of 2016 and is expected to reach US$2.5 Billion by 2024 at a 12.0% CAGR therein

Availability of Advanced Substitutes Threatening Uptake of Identification and Tracking Devices for Pets
In terms of application, the pet wearable market is classified into identification and tracking, facilitation, safety, and security, behaviour monitoring and control, and medical diagnosis and treatment. So far, majority of the demand in the pet wearables market has been generated by the identification and tracking segment. However, the adoption rate of identification and tracking devices for pets and farm animals is projected to witness a marginal decline during the forecast period mainly due to the availability of substitute products offering similar as well as more advanced and sophisticated features.
Increasing awareness about pet health and fitness among owners, especially in North America and Europe, is expected to fuel the demand for devices providing medical diagnosis. The medical diagnosis and treatment segment, in combination with the facilitation, safety, and security segment, is expected to account for over a quarter of the pet wearables market by 2024.


Geographically, North America and Europe are expected to be the major markets for pet wearables, with a combined share of around 75% during the forecast period. Market penetration of pet wearables is relatively high across these regions owing to greater purchasing power and stringent regulations pertaining to treatment toward animals. The latter has compelled households with pets to purchase products such as bark collars and behavior modification devices. In addition, the availability of advanced wireless infrastructure and telecommunications technologies has catalyzed the adoption of GPS collars along with monitoring devices for pets. The prevailing technological know-how of mobile devices and interpretation of mobile data among prospective customers in these regions also plays a major role in the uptake of these devices across North America and Europe.
The Asia Pacific pet wearables market is projected to grow at a significant pace through 2024. GPS and RFID technology-based identification, tracking, behavior monitoring, and control are expected experience considerable demand during the forecast period. However, in terms of growth rate, the adoption of devices to ensure the safety and security of pets and to facilitate medical diagnosis and treatment is expected be the leading segment. The lack of advanced telecommunication infrastructure across major markets in the Asia-Pacific region has resulted in a relatively lower adoption of pet wearables and they are expected to gain traction only by the next decade.


The report elaborates on the type of technologies based on which pet wearable devices are designed. Primarily technologies used in the devices include (GPS) Global Positioning Systems, (RFID) Radio Frequency Identification and sensors. Moving along the study highlights the share of these technologies of the global pet wearable market. The report features the growth rate and market size of these technology segments along with the projected market sizes for the forecast period. The study also explains the factors driving or hindering the growth of individual technology segments. The study finds that the market is mainly dominated by GPS based trackers and RFID receivers however, devices equipped with temperature sensors, motion sensors and accelerometers among others, which monitor heat patterns of the animal’s body and environment and daily activity patterns such as playtime, walks, and rest duration are gaining significant demand in the global market.
The research further segments the market in terms of application areas of pet wearable devices. It is segmented into identification & tracking, facilitation, safety & security, behaviour monitoring & control and medical diagnosis & treatment. So far, majority of the demand in the market has been in the form of products capable of providing identification and tracking of pets and dairy animals. However, the adoption of these devices is expected to decline over the next couple of years, primarily due to the availability of other feature rich products capable of providing same benefits along with other advanced features. It is anticipated that the demand for devices providing medical diagnosis will experience the strongest demand mainly because of the rising awareness about pet health and fitness among pet owners especially in the mature and developed markets of North America and Europe region.
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