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Mobile Advertising Market - Current trends, Opportunities and Challenges by 2024

According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 - 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during the period from 2016 to 2024. Rising adoption of personal devices and companies leveraging on disruptive technology for customer reach are the key factors driving the growth of the mobile advertising market. In addition, the growing trend of social media and the introduction of video ads is further anticipated to drive the growth of this market over the forecast period.

The mobile advertising market report provides an analysis of the global mobile advertising market for the period 2014 - 2024, wherein 2015 is the base year and the period from 2016 to 2024 is the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends playing a major role in the growth of the mobile advertising market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on market growth throughout the above forecast period in terms of revenue estimates (in US$ Bn), across different geographies, which include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LATAM). The report provides cross-sectional analysis of the global mobile advertising market in terms of market estimates and forecasts for all the segments across different geographic regions as well as on the basis of devices, solution, type, industry verticals, and geography. The report also includes competitive profiling of major players, their growth strategies, their market positioning, and their various recent developments. This report also provides market positioning analysis of key players operating in the mobile advertising market.

This research study on the global mobile advertising market provides a detailed analysis of various type of mobile advertising solutions available in the market. The report also offers an in-depth analysis of the market’s drivers, restraints, and growth opportunities during the forecast period from 2016 to 2024. The report includes a comprehensive coverage of the underlying economic and technological factors under the key trend analysis section.

Based on the industry vertical, the Mobile Advertising market is segmented into academia and government, BFSI, energy and utility, FMCG, healthcare, supply chain and logistics, hospitality and tourism, media and entertainment, telecommunication and IT and others. Based on factors such as security requirement, flexibility, and useful information, advertisers select the best-fit solution in order to cater to their requirements and business usage.

The report aims to provide a comprehensive analysis by type, of the mobile advertising market across geographies including North America, Europe, Asia Pacific, Middle East and Africa (MEA), and Latin America. The report also offers the contribution of the developed and emerging countries across the world. Under the company profiles section, the report provides an overview of the players operating in the market, the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the past two or three years, and their recent developments.
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