European Wearable Technology Market: Trends, Opportunities and Forecasts 2019

Europe wearable technology market was valued at USD 308.69 million in 2013, growing at a CAGR of 42.1% from 2014 to 2019. Wearable technology market is a niche market with current domination of a few players. As the technology is new and there are few players, the prices of the products are high. However, the applications of wearable devices are currently spanning across sectors such as fitness and wellness, infotainment, healthcare and medical and industrial and military. Additionally, the applications of these new technology products are expected to increase with further development in the devices, over the forecast period.

The wearable technology market is segmented by application into fitness and wellness, infotainment, healthcare and medical, and industrial and military. Various products such as smart clothing and smart sports glasses, activity monitors, sleep sensors, smart watches, augmented reality headsets, and monitors in the wearable technology market are further included under these applications. These are further segmented into products with several features. For example, outdoor activity watches have been segmented into watches with altimeter, barometer and compass. Other products have been further segmented and covered in the report. Among these, the fitness and wellness segment accounted for the highest market share in 2012 and is expected to maintain its position throughout the forecast period due to rising adoption of wearable technology products.

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Germany acquired the largest market for wearable technologies with a share of 32% in 2012. Technological innovations presented through various conferences on wearable technologies have created awareness and increased its adoption in the country. An example of such conference is Wearable Technology Conference (WTC) in Germany conducted by Wearable Technologies Service GmbH, a key player in the European market. In addition, developments are taking place in the field of self powering wearable devices in the country.

A large number of developments have been taking place in the wearable technology market in UK. In 2014, Wearable Technology Show was held in London which showcased innovative products in wearable technology. Moreover, the UK show also saw an alternative to Google glass, Optinvent Ora. These augmented reality glasses put a see through screen which is three times larger than the Google Glass. Active developments are also taking place in the field of smart clothing. A UK based textile firm Intelligent Textiles develops electrically active woven fabrics for commercial products ranging from body armor to heated bedding and garments connected to iPods. Owing to all these technological developments and new product launches, the demand for wearable technology is expected to rise in UK in the coming years and thus the region is analyzed to grow at a CAGR of 41.8% over the forecast period.

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On the basis of application, the European wearable technology market is segmented into infotainment, fitness and wellness, industrial and military, and healthcare and medical. The segment of fitness and wellness led the market in 2012 and is predicted to maintain its superiority in the forecast period. There are a number of products that come under these applications. On the basis of product, the European wearable technology market is segmented into activity monitors, smart sports glasses and smart clothing, smart watches, sleep sensors, smart glasses, head-up displays, drug delivery, continuous glucose monitors, wearable patches, augmented reality headsets, and hand-worn terminals.

Technological advancements in wearable technology have raised the demand for wearable technology devices in Europe. Nonetheless, the increasing cost of wearable devices has led to decreased adoption of these devices.

On the basis of geography, the wearable technology market in Europe is segmented into Germany, the UK, Sweden, Norway, and Denmark. Amongst these, in 2012, Germany held the biggest share in the market – 32%. On the other hand, in the UK, there is huge demand for wearable technology devices owing to the launch of many new products and huge number of technological advancements. These new innovations in the UK are predicted to raise the demand for wearable technology in the forthcoming future and the region is expected to expand at a 41.8% CAGR in the forecast horizon.