Skip to main content

A2P SMS Market - Demand to Remain High for Customer Relationship Management Services

The global market for application-to-person (A2P) SMS features a largely fragmented vendor landscape, with no leading player accounting for a notable share in global revenue, observes Transparency Market Research in a recent report. The intense level of competition in the market can be attributable to the lack of differentiation among product offerings and the presence of numerous players in the global market. Some of the leading players in the market are Syniverse Technologies LLC, AMD Telecom SA, Fortytwo Telecom AB, and Silverstreet BV.
According to the study, the global A2P SMS market had a revenue valuation of US$62.01 bn in 2017 and is expected to reach US$86.53 bn by 2025, expanding at a 4.2% CAGR from 2017 to 2025. The global A2P SMS market volume stood at approximately 1,717 bn in 2017 and is expected to rise to 2,353 bn by 2025 by, expanding at a CAGR of 4.2% from 2017 to 2025.
In 2016, Asia Pacific dominated the market and gathered approximately 40% of the overall market revenue share, followed by North America that accounted for a major share of the global market revenue. The Asia Pacific region is likely to retain its leading position throughout the forecast period, with notifiable rise in global A2P SMS revenue share in 2025.
In terms of application, the segment of customer relationship management services is expected to remain the most lucrative over the report’s forecast period. Customer relationship management services are used to offer billing and transaction-related information to the customers and are finding extensive demand across the banking and financial sector as consumers increasingly rely on online services rather than physical transactions for most of their banking purposes.
The global A2P SMS market is driven by factors such as the globally rising number of mobile subscribers, rise in mobile marketing activities by application developers and marketers, and the proliferation of A2P SMS services in mobile banking, mobile health and mobile payments sectors. The thriving e-commerce industry, availability of low-cost smart phones along with growing penetration of Internet, and the resultant rise in cloud/web enabled services such as mobile payments and mobile banking are also expected to aid market growth for A2P SMSs during the forecast period.
A2P SMSs are currently widely utilized for a variety of applications such as updating the masses about location-based opportunities, promotional campaigns, campaign perks, breaking news, and for brand promotion. A2P SMS services are also widely used for broadcasting transactional messages by a number of industries such as financial services, entertainment, banking, tourism, marketing, retail, media and healthcare. As the set of applications of these services swells, the demand for A2P SMSs is also expected to rise. However, certain factors, including the technical anomalies surrounding the concept of bulk SMS, phishing and spam messages, rise in mobile malwares, and illicit routes affecting revenues of telecom operators could negatively impact the overall growth prospects of the global A2P SMS market.

Comments

Post a Comment

Popular posts from this blog

Mobile Printing Market: Comprehensive Evaluation Of The Market Via In-Depth Qualitative Insights

Mobile printing let end-users print documents when they are in traditional network of away from it The mobile printing enables end-users to print from their devices to any mobile printing application enabled printer located in the office, public print location or at home. Mobile printing is wireless and provides high degree of efficiency to its end-users. It uses 802.11 networking or Bluetooth to communicate and can be used on both local area network (LAN) and wide area network (WAN). Thermal based technology is being used in mobile printing to provide high quality output. There are two types of thermal printing methods which are uses in mobile printing namely direct thermal and thermal transfer. With the help of mobile printing technology the security of the device and system will be enhanced, as an individual is able to set password to prevent unauthorized access, in case of remote printing over internet.. Furthermore, mobile printing reduces need for individual printers on every d
Post a Comment
Read more

Growing Industrialization will Influence the Oil Condition Monitoring Market Growth

Major players in the global oil condition monitoring market are Bureau Veritas, Intertek, Parker Hannifin Corporation, Castrol Limited, Spectro Analytical Instruments, General Electric Company, and Insight Services Unveils TestOil Oil is an important resource used in various machineries and engines in order to provide lubrication and for temperature regulation. After prolonged usage, oil starts to lose out on its properties and becomes less functional. Using such oil can damage the engine or machinery in which it is being used. Hence, it is necessary to keep a check on the condition of oil and replace or upgrade it after its optimum usage. Oil condition monitoring means keeping a timely check on the quality of oil that is being deployed in the system and taking the necessary steps so that the oil serves its purpose to the fullest. The monitoring also helps in increasing the efficiency of the machine, reduces downtime, and reduces cost, thereby increasing profits. Request A Sampl
Post a Comment
Read more

Communications Electronics Cooling Systems Market Growth to be Stimulated by Brisk Technological Expansions

The Electronic cooling systems have wide range of applications in many industrial domains for their nature of keeping the electronic device cool and maintain the temperatures optimally required by the device. There are various cooling techniques that includes heat sinks, thermoelectric coolers, forced air systems, fans, and heat pipes. However in case of low environmental temperatures, the devices may require to heat it to maintain the temperature required by the device to achieve satisfactory operation. Also the electronic circuits generate lots of heat and thus maintaining the temperature increases the reliability and shelf life of the device. These electronic cooling systems have wide applications in personal computers, soldering, batteries, and other electronic component and devices. There are software that are designed for thermal simulation of electronic devices. There are various methods through which heat is being sink in the devices that includes cold plates, fans, high condu
Post a Comment
Read more