Some of the key players in the smart
hospitality market are NEC Enterprise Solutions, Samsung, CONTROL4
Corporation, Peach Technologies Ltd, Yelp Inc., Huawei Technologies Co.,
Ltd, Honeywell International Inc., Cisco Systems, Inc., Oracle Corp.
and more.
Smart hospitality enables hotels to
enhance their guest experience and increase revenue with digital In-room
entertainment systems. Various hospitality brands are able to customize
and personalize both their back-end solutions and those that enable a
more notable experience for the traveler. Smart Hospitality provides HD
free-to-guest channels, Interactive TV, IPTV services and Wi-Fi for
hotels. It helps in improving customer experience and satisfaction.
Smart hospitality includes smart hotels that uses innovative and new
technologies to cater to guests. When it comes to the construction of
these next generation hotels however, an important but unseen smart
revolution is taking place in the building process itself. For instance,
various contractors are teaming up with various tech companies to build
smarter, better hotels in lower cost and less time. BIM (Building
Information Modeling) Technology is at the heart of the hotel
construction revolution, and also one of the most auspicious
technological advancement in the architecture, engineering and
construction industry.
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Smart hospitality market is expected to
grow due to increasing adoption of the smart hospitality services and
technology by various companies in the hospitality domain. Implementing
smart hospitality technology could improve customer impressions and
satisfaction. Many companies are providing variety of smart hospitality
solutions and technology, which facilitate different needs of the
customers. Some of these technologies are very innovative, such as those
that allow easy check-in options for hoteliers. For instance, a company
named StayNtouch provides guest-facing PMS overlay. This allows the
front desk to check-in and creates keycards away from the desk.
Furthermore, a company named Hospitalityplus offers automation for guest
room assignments. Assigning hotel rooms based on category, view, and
preference is generally a tedious manual process, however this system
allows hotels to deliver assign different room automatically to their
customers. Unavoidably, rooms will be oversold, and this enables hotels
to arrange which guest will get a room and actively manage customer
expectations prior to their arrival.
Lack of technically skilled personnel or
IT department could be the restraining factor for the smart hospitality
market. As, skilled personnel can help in successful integration and
implementation of technologies in the hotel. For instance, in many
hotels there is lack of IT skilled personnel that can provide assistance
with respect to smart hospitality features to the customers and aid
hotel guest in making use of smart applications available in their room.
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Increasing usage of Internet of things
(IoT) and other innovative technology in the hospitality industry is
expected to bring novel opportunities for the smart hospitality market.
For instance, different companies such as Starwood and Hilton are
offering their guests the ability to unlock their doors with the help of
their mobile apps using Bluetooth technology. Using smart hospitality
solutions these hotels are increasing their guest satisfaction and
lowering down labor costs all by saving time that would otherwise spent
at the front desk. Furthermore, knowing that a Facebook user categorizes
themselves as married can help Google create more accurate advertising
campaigns for that same user on Google’s search engine. This individual
data can also be used to provide the tailored service to hotel guests to
make them feel satisfy and special. For instance, an IoT platform could
memorize a guest’s various comfort preferences and automatically
arrange the room for their next stay, which includes lights,
temperature, shades and TV channels. The TV could even greet and welcome
the guest by name as soon as they walk in the door to make them feel
special.
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